Archive for November 20th, 2008
Let the truth be told – all online network marketing opportunities succeed or fail based on search engine optimization (SEO). That is, if you are using a website, hub, message board, etc. to promote your products or expand your network, you need visitors. If not, your online presence is worthless. This is why SEO is critical.
For those not familiar with the term, search engine optimization refers to your Web site’s placement in a search engine results page. If you are in the top 30 listings for a particular keyword, then you will experience a good amount of traffic; if you are ranked at 150, then you probably will not get many visitors. As such, boosting one’s ranking in the search engines is of paramount importance for network marketing opportunities on the Internet.
On a baseline level, boosting search engine presence centers on link building. Each link on the Internet pointing towards your site is a “vote” for the site’s placement in the search engines. The more links your site has, the higher it will be ranked in the search engines.
This can be performed by trading or purchasing links, although these are very risky methods that are highly discouraged by Google and the other major search engines. Submitting links to various online directories is helpful. Even “easy” methods such as leaving a link as part of a signature in a message board or blog comment post will help as well.
There is much value to gain from a large network of referral members. Obviously, the income that can be derived from such eager members would be quite welcome. This is why so many people seek to recruit people who wish to perform network marketing as a full time job. But is this always a wise thing?
Believe it or not, sometimes the best network marketing company distributors are those who are only looking for a few dollars on the side. Those looking to make $50,000 a year may come with a number of complexities that are difficult to handle.
Now, some may think this is an absurd assessment of the best network marketing company distributors. It really isn’t…let’s explain…
If a member of your network’s lifestyle is dependent upon making “X” amount of money per year such a person can be very difficult to deal with if business hits a downturn. In a way, you become the de facto business manager for such a person even if you are not necessarily in a position to handle such responsibilities.
Now, a person who is only looking for a supplemental income will be much easier to deal with during business ups and downs. They have a tendency to handle inconsistent income because they are not relying on it exclusively to put food on their table. As such, they are often much easier to work with.