As we know it today the internet is usually thought of as the current best option for improving business models as “sliced bread” was to our grandparents. The options available today for building new strategies is a rapidly changing process. Technology evolves on a daily basis and probably by the time I complete this article there will have been a new method developed.
There is no “carved in stone E-commerce Strategy” per say, however, there are some good guidelines for helping a business, such as a network marketing business, to increase their footprint and revenues by pursuing additional avenues other than the traditional models such as: Newspaper and magazine ads, mailers via traditional postal services and just word of mouth.
By using the range of business models made available through the internet, businesses will generate revenue, identify product offerings and value added services, as well as revenue sources and target customers. Internet business options are valuable to both existing companies as well as start-ups.
There are three perspectives for alternative business models: marketplace position, revenue model and commercial model. Organizations can operate within the different categories, but most focus on a single category.
Marketing Strategies consist of various types:
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Product Sales
Divide and Extrapolate
Utilitarian Development
KSM (Known Successful Market)
C2P (Click-to-pay)
CPC (Click-per-cost)
EWoM (E Word of Mouth)
CRFD (Customer Retention Focused Development)
Turbulence Strategy
(A simple search on google will explain these fundamental marketing concepts)
Some of the top e-businesses today are E-bay, Amazon.com and CISCO.
Using the web has proven cost saving for advertising and reaching millions of people without spending money on postage and printing. Depending upon the size and type of an organization one has, some of the business models may benefit one more than the other. Once the organization has identified their goals and objectives they can then identify which business model will prove most beneficial for their objective.
By cutting out the disintermediation such as brokers or distributors from their process they can now communicate directly with the customer eliminating costs and get direct feedback from the customer as well as get demographics on their clientele to assist with further identification as to what products do best, who buys what type of product based on gender, age and ethnicity. Using internet options for business models will allow them to reach a more global customer base while improving customer service and cutting costs. Once the business is able to satisfy the customer and to make e-business easier for them, while maintaining a more personal standard of interaction with their websites and technologies to reinforce customer bonds. The “ultimate customer experience” whether it’s B2B or B2C is what will help them to achieve better ranking within the search engines.