If you are promoting a network marketing opportunity, then you will need a way to promote it. Obviously, if people do not know you exist then you can’t possibly sell anything. Nor will you be able to amass referral members. As such, promoting your venture is critical for success.

One of the most common ways of promoting a network marketing opportunity is through direct e-mail marketing. This involves sending out “e-mail blasts” either directly promoting a product or the product’s website. But has this method become outdated or is it still viable?

The answer to that question is found in the approach. If you send out countless spam   e-mails (as offered by many low cost direct e-mail “blasting” companies) then your chances for success are limited. People generally do not respond to spam e-mails because they have grown numb to them. Overuse has eroded much of mass e-mail marketing’s effectiveness. However, if you use a targeted electronic newsletter approach then the odds of success will increase.

The way this works is that you build up an e-mail list of interested parties. There are a number of ways you can do this and the most common method involves soliciting e-mail addresses for future network marketing opportunity updates and news.

Then, a properly designed e-mail newsletter heralding your business can be composed and sent out periodically to interested parties. Sending out a few thousand of these types of e-mails will benefit a network marketing opportunity far greater than mass mailing millions of “throwaway” e-mails. This is why so many large, billion dollar companies employ the same tactic.