Although the term “network marketing” is bandied about a lot these days, many people haven’t got the faintest clue as to what it actually means. It’s not unusual to hear people sing the praises of a network marketing business – indeed, it appears that many people make very substantial livings this way – but if you don’t have the foggiest idea as to what such a business entails, then it’s difficult to form an opinion one way or another. Whether you’re thinking about diving into the network marketing business – or if you’re simply curious and would like to learn more – read on below.

So, What Is Network Marketing?

As the name implies, network marketing refers to using your existing network of friends, family and business associates to generate sales of a service or product. There’s much more to it than that, of course – for instance, a huge part of being in the network marketing business is constantly growing and expanding your customer base by using your existing connections and other means – but that is the basic thing that you must keep in mind. Essentially, you’re going to market a product or service by reaching out to those with whom you already have some sort of connection.

Is The Network Marketing Business Right For You?

There’s no hard and fast way to determine whether you would be an ideal candidate for running a network marketing business. Those who are successful in this industry come from all walks of life, and have worked in many different industries. There’s a common misconception that network marketing requires sales experience – it most definitely does not, although such experience doesn’t hurt. The point is, to figure out if it is right for you, you’ll need to do a bit of experimenting and a bit of research.